If you are studying marketing then you have a very bright future ahead. But in order to complete your degree you will have to submit a dissertation. Many students get confused about the topic they should choose for their paper. Since marketing is such a vast subject that pin pointing a topic can be bit difficult. What you need to do is search for relevant topic to work on. The right topic will impress your professor and get you good grades.
You need to work on specific areas of marketing. There are so many different options that picking the right one will be confusing. The main thing you will have to keep in mind is that the dissertation has to be on a unique topic. It should be a distinguished contribution to the field of study. Burt writing on a completely unknown topic is not easy. You will have to spend countless hours doing research and conducting interviews. The safer way is selecting a well known topic and the changing the angel of exploration. When you work on a known topic from an unknown perspective you get a unique topic that has lots of relevant information at the touch of a button.
You can also get help from some of the incomplete dissertations and other projects done on the similar topics. You will have to cite the authors when you take your research materials from such projects but it is much faster and helps you complete the work within the deadline. Here are a few topics to help you select the right one. The choice has to be your and it is not limited to these few. You can work on these and come up with completely new topics for your paper.